Client & Personal project case studies.
Clients, AI and Video Game
Crocbikes in Wellington – 3000+ customers/month - Website Development
Probeauty Dermapen – over 20k clients worldwide – AI module creation
Open-world game based on the city I was born - Personal Project
AI food scanner – calories & nutrients with one click - Personal Project (WIP)
About
Aswin Baskaran
I am an experienced UX designer with over five years in visual and UX design, working across industries and collaborating with cross-functional teams to build user-centric, accessible experiences. Originally from Madurai, India, and now based in New Zealand, I bring a multicultural approach to my work.
I'm passionate about mentoring aspiring designers through programs like Mission Ready and hold a Bachelor's in Creative Technologies from Media Design School in Auckland.
Currently, I’m exploring AI and machine learning to enhance design. Notably, I developed an AI-powered ProBeauty module to transform video content and am now working on a food-tracking app using image recognition for seamless tracking.
With skills in web design and development, I create digital experiences that are both user-centered and aligned with business goals, continuously exploring new technologies to elevate user experience.
Stack
Tools, resources and software
Figma
Design tool
ChatGPT (OpenAI)
AI-powered conversational model.
Spline
3D design tool with real time collab
Webflow
Design Tool
Canva
Simple graphic design tool
Adobe After Effects
Motion graphics and visual effects.
Adobe Illustrator
illustration tool
Perplexity
AI-powered answer engine
Wix
Website builder
Lemon Squeeze
Payment Platform
Unreal Engine
3D game engine
DaVinci Resolve
Video editing tool
Substance Painter
3D texturing and painting tool
Python
High-level programming language
Framer
Design and prototyping tool
Microsoft Copilot
AI companion tool
Unity
3D game engine
Notion
Documentation & notes tool