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Elevating Digital Experiences

​A seasoned UX/UI and Product Designer dedicated to crafting intuitive, user-centered experiences. Proven expertise in transforming complex challenges into elegant, functional, and accessible design solutions that drive engagement and meet user needs.

Based in New Zealand

Shipped products from companies I worked for
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Fleet management and GPS tracking solutions for businesses

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 3D geoscience modeling and data visualization software.

Client & Personal project case studies.
Clients, AI and Video Game
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Crocbikes in Wellington – 3000+ customers/month - Website Development

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Probeauty Dermapen – over 20k clients worldwide – AI module creation

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Open-world game based on the city I was born - Personal Project

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AI food scanner – calories & nutrients with one click - Personal Project (WIP)

About
Aswin Baskaran

I am an experienced UX/UI designer with over five years in visual and UX design, working across industries and collaborating with cross-functional teams to build user-centric, accessible experiences. Originally from Madurai, India, and now based in New Zealand, I bring a multicultural approach to my work.

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I'm passionate about mentoring aspiring designers through programs like Mission Ready and hold a Bachelor's in Creative Technologies from Media Design School in Auckland.

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Currently, I’m exploring AI and machine learning to enhance design. Notably, I developed an AI-powered ProBeauty module to transform video content and am now working on a food-tracking app using image recognition for seamless tracking.

With skills in web design and development, I create digital experiences that are both user-centered and aligned with business goals, continuously exploring new technologies to elevate user experience.

Stack
Tools, resources and software
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Figma

Design tool

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ChatGPT (OpenAI)

AI-powered conversational model.

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Spline

3D design tool with real time collab

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Webflow

Design Tool

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Canva

Simple graphic design tool

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Adobe After Effects

Motion graphics and visual effects.

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Adobe Illustrator

 illustration tool

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Perplexity

AI-powered answer engine

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Wix

Website builder

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Lemon Squeeze

Payment Platform

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Unreal Engine

3D game engine

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DaVinci Resolve

Video editing tool

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Substance Painter

3D texturing and painting tool

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Python

High-level programming language

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Framer

Design and prototyping tool

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Microsoft Copilot

AI companion tool

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Unity

3D game engine

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Notion

Documentation & notes tool

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