Elevating Digital Experiences
​A seasoned UX/UI and Product Designer dedicated to crafting intuitive, user-centered experiences. Proven expertise in transforming complex challenges into elegant, functional, and accessible design solutions that drive engagement and meet user needs.
Based in New Zealand
Shipped product case studies from Verizon Connect
2021 - 2024
Client & Personal project case studies.
Clients, AI and Video Game

Crocbikes in Wellington – 3000+ customers/month - Website Development

Probeauty Dermapen – over 20k clients worldwide – AI module creation

Open-world game based on the city I was born - Personal Project

AI food scanner – calories & nutrients with one click - Personal Project (WIP)
About
Aswin Baskaran

I am an experienced UX/UI designer with over five years in visual and UX design, working across industries and collaborating with cross-functional teams to build user-centric, accessible experiences. Originally from Madurai, India, and now based in New Zealand, I bring a multicultural approach to my work.
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I'm passionate about mentoring aspiring designers through programs like Mission Ready and hold a Bachelor's in Creative Technologies from Media Design School in Auckland.
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Currently, I’m exploring AI and machine learning to enhance design. Notably, I developed an AI-powered ProBeauty module to transform video content and am now working on a food-tracking app using image recognition for seamless tracking.
With skills in web design and development, I create digital experiences that are both user-centered and aligned with business goals, continuously exploring new technologies to elevate user experience.
Stack
Tools, resources and software

Figma
Design tool

ChatGPT (OpenAI)
AI-powered conversational model.

Spline
3D design tool with real time collab

Webflow
Design Tool

Canva
Simple graphic design tool

Adobe After Effects
Motion graphics and visual effects.

Adobe Illustrator
illustration tool

Perplexity
AI-powered answer engine

Wix
Website builder

Lemon Squeeze
Payment Platform

Unreal Engine
3D game engine

DaVinci Resolve
Video editing tool

Substance Painter
3D texturing and painting tool

Python
High-level programming language

Framer
Design and prototyping tool

Microsoft Copilot
AI companion tool

Unity
3D game engine

Notion
Documentation & notes tool